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Influence : The Psychology of Persuasion

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Detail

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Informasi Tambahan

Penulis	Robert B. Cialdini
Penerbit	HarperCollins Publishers Inc
ISBN	N / A
Format	Softcover
Bahasa	Inggris
Tanggal Terbit	6-Jul-11
Jumlah Halaman	336
Harga Promo	Rp260.826,00

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